In 2008 the university where I took all my degrees, University of Rome Sapienza, due to gigantism, decided to split into 5 confederate universities. Among the fragments resulting from this schism, the one where my faculty happened to be, the AST (Athenaeum of Science and Technology), published a competition for the creation of its representative logo. The logo should have represented the faculties of which the AST is composed: Mathematical, Physical and Natural Sciences, Philosophy, Psychology, Engineering, Statistics and Aerospace sciences.
I decided to compete.
The theme I chose was the “Ouroboros“, the snake seizing its own tail… an ancient symbol that represents the eternal return (a concept dear to philosophers and mathematicians). I used this symbol to remember about an episode in the history of science: the discovery by the german chemist Friedrich August Kekulé of the ring structure of the benzene molecule. His discovery was inspired by a dream in which he saw a snake eating its own tail. This episode, for me, linked psychology (the dream), phylosophy (the Ouroboros) and science.
So I put the 6-fold (incidentally, the AST has exaclty 6 faculties) molecule of benzene on the logo, with an Ouroboros winded upon it.
This is the result:
And this is the black and white version:
Eventually, my work didn’t win, it wasn’t considered sufficient. Neither was any other work, so the competition was cancelled.
I spoke with one of the members of the committee, asking him what was the problem with my artwork, and he told me that it was too bombastic, like the emblem of an American institution. He wanted something more easily recognizable, like an advertising logo… didn’t know we were selling some product.
But, since my motivation was strong, coming from a noble attachment to money, when the competition was opened again I wanted to participate again. This time I joined with a friend, trying together to think like a commercial artist. The result was this:

And the black and wite version:

Please don’t ask me what it represents, because it has no more significance than Nike’s swoosh (well, obviously there is the magnifying glass, which should recall some archetypes connected with research).
Again, we’ve lost. But this time the first and second prizes were assigned (these works are temporarily accessible at this page)… so hail to the winners.
In conclusion, the two logos I and my friend have made are now fluctuating in a limbo, threatened by oblivion, hoping to find a new assignment. If you’re aware of any institution looking for an emblem, please tell me.
P.S. I’ll be happy to change the letters accordingly.
F. Mercati

